William Jermyn & Associates



Who We Are


William Jermyn & Associates (WJA) was founded in 1988 to provide strategic market research, and marketing and business planning consultancy services, to corporate and government clients. Specialist services were developed later in trade and investment promotion, and training and work experience programmes for youth.

While originating with the expertise and experience of the founder, Bill Jermyn, WJA has developed into a virtual consulting business, centred around the successful working relationships he has built with a number of marketing and management consultants, and technical experts, in Canada, the US, Europe, and South East Asia. From our office in Toronto, we operate with a small core of support staff, and a panel of senior, principal, and junior consulting associates. These resources are supplemented with freelance assistants, all of whom are integrated on customized project teams, aligned with the volume and specialty nature of the particular projects in hand.

We have consulted to European, US, Caribbean, South East Asian, and Canadian clients on a wide range of projects involving combinations of the services described in this outline.

Project Director

Bill Jermyn

Bill Jermyn, founder and president of WJA, has over 30 years experience in international marketing, business consultancy, and training. During the past 18 years he has managed and carried out a variety of market research and consultancy projects in the Canadian and US markets. In addition, he has undertaken specialist technical assistance assignments in the Caribbean and Eastern Europe in relation to trade and investment promotion. He has also developed customised training and work experience programmes for young people for Irish, Canadian, and US, clients.

Prior to the establishment of William Jermyn & Associates, he served as a marketing consultant with the Irish Trade Board, out of Dublin. During his career there, he visited more than 25 countries in North America, Europe, Africa, and the Middle East, carrying out market research, marketing consultancy, and business planning assignments. He was based in the Board's New York office from 1978-80, and worked from 1984-1988 as the Director for Canada, based in Toronto, where he carried out market research and consultancy assignments for Irish manufacturing and service sector clients.

Bill Jermyn commenced his business career as an electronic engineer with the Irish government telephone company in Dublin, followed by working in the Dublin office of consultants Arthur Andersen & Co. An engineering graduate from Trinity College, Dublin, Bill also holds an arts degree from the same university. He has given seminars to Canadian, US and European businesspeople, and written articles on specific markets, marketing, and training topics.

He is a Certified Management Consultant (CMC) with the Canadian Association of Management Consultants, and a member of the Toronto Chapter of the Ireland Canada Chamber of Commerce. He was a past president, of the International Trade Club of Toronto, and also served on an American Chamber of Commerce in Canada committee that promoted trade from the US.


Associate Consultants

WJA has associated with a variety of marketing, management, and specialist consultants since 1988.

In recent years, WJA has increased its volume of work significantly and has developed a panel of consultants that offers strength in depth, at different levels of seniority, and with a wide range of sectoral, geographical, and technical experience.

As a result, we have increased our scaleability and flexibility to handle individual and concurrent projects.

Further information on our panel of associates, and freelance consultants, and details of project involvement, can be provided on request.

Bill Jermyn is also a Partner in Axios Associates, based in Cleveland, with offices in Dublin and Toronto. Axios specializes in assisting SMEs from Europe into the US market.


©2005 WilliamJermynAssociates.com