What We've Done

• Food Products -- Jamaica
  Preparation of food retailing analysis and guide for newcomers to the Canadian market; consultation on product prospects, and recommended strategies for the Canadian market.


• Cookies/Biscuits -- Ireland
  Development of distribution channel strategy; interviewing and recommending distributors; developing pricing structure; setting targets, and supervising distributor performance.


• Diary/Planner -- N. Zealand
  Market study; development of marketing plan; identifying customers; securing first orders; organising deliveries and collection.

Belfast newspaper article regarding
WJA initiatives with Northern Ireland
SMEs for the Canadian market.

• Mail-Order -- US
  Market-entry logistics research for set-up of a Canadian clearance centre for a major mail-order retailer; checking tax and other practical implications.


• Conservatories -- N.Ireland
  Market entry study for aluminium conservatoraties and search for a potential joint venture partner.


• Tracked Vehicles -- Ireland
  Competitor evaluation; product development requirements; evaluation of market size and sales prospects; shortlisting distributors.


• Seismic Cable -- Holland
  Market entry study for a major international oilfield equipment supplier; identification of joint venture candidates; market entry recommendations.


• Synthetic Textiles -- N.Ireland
  Search for potential new products and technology transfer partner, for production for the EU market.


• Computer Hardware -- US
  Survey of over 50 Canadian Value-Added Resale (VAR) dealers for one of the major US computer manufacturers, to establish reaction to their product, purchasing criteria priorities, and competitors’ performance.


• Computer Services -- UK
  Investigation of the feasibility of providing out-sourced administrative services to a major banking organisation.


• Computer Software -- Ireland
  Identification of potential customers, and securing first contracts for 2 clients -- one with an analytical CRM product, the other with a voice verification product.

• Sectoral Market Study for software products and services targeting the financial services sector, and recommendations for promotional activity for Irish companies.


• Trade Fair coordination with a seminar to promote investment in the biotechnology sector in the State of Baden-Wurttemberg, at BIO 2002, in Toronto.


• Trade Mission to Toronto for IT Software companies from Ireland, with special emphasis on biometrics, network security, insurance and banking applications, and GIS applications.


• Group Marketing programme, in cooperation with a US associate, to source strategic alliance partners in the North American marketplace for companies from Northern Ireland. The project involved diagnosing each company’s needs and requirements, carrying out a comprehensive North American search for potential partners, shortlisting candidates for discussions, and assisting the companies in negotiation of partnerships.


• Symposium for Scientific Exchange in Toronto, where leading scientists in the Life Sciences sector from Baden-Wurttemberg and their counterparts from Southern Ontario, exchanged information, and explored the possibilities for joint research.


• Market Entry studies and introductions in Canada for participant companies in an Export Marketing Development programme from Northern Ireland.


• Trade Mission for a number of German manufacturers of materials handling, transportation, automotive, and electronic equipment to Toronto and Montreal.


• Consultation to EU, Caribbean, and East European trade promotion agencies on North American market product prospects, strategies, and research plans; preparation of market research briefs, and execution of market-entry studies for a range of products and services.


• Audit and selection of embryonic businesses with potential for development, in St.Petersburg, Russia; preparation of diagnoses and recommendations for sourcing North American strategic alliances, based on investment of finance, technology, and marketing.


• Potential investor shortlisting, and promotional presentations in Canada, for a Caribbean agency, and also a UK regional investment promotion agency.

• Assistance with strategic planning, and preparation of annual work plans for Canada, for an EU country trade promotion agency; preparation of a “Guide to Canada”; market entry studies for a variety of products.


• Strategic planning for a number of Caribbean trade and investment promotion agencies; preparation of annual plans; improvement of market information systems; training in market research skills; sectoral strategies; preparation of market research briefs.


• Recommendations for the setting up of a Canadian–Caribbean country business association.


• Study of requirements, and recommendations for services to be provided, for a new regional business support agency in a former Eastern European country.


• Preparation of articles on Business Plans, Joint Ventures, and Strategic Alliances for circulation to a number of companies, in six Latin American and Caribbean countries; identification of potential Canadian investment partners; presentation of prospects for agri-industrial joint ventures.