What We Do

Marketing Services

William Jermyn & Associates (WJ&A) provides strategic market research, commercial intelligence, and a range of consulting services for organisations seeking assistance in marketing, in new product or service development, or in the pursuit of strategic alliances.

We specialise in assisting Small & Medium Enterprise (SMEs) clients from outside of Canada to market their products or services in the Canadian market, or to seek strategic partners, as appropriate. Our services can be extended to the US market, with the assistance of our US associates.

We also offer similar services to Canadian clients wishing to enter the US or EU market, again in cooperation with our associates in each market.

We provide customized research quickly and efficiently. Above all, we seek to deliver actionable information, quickly and efficiently and to the highest professional standard, tailored to our clients' requirements and deadlines.

Once the informational needs of a client have been satisfied, we aim to make practical recommendations which will yield quantifiable results. We offer strategic and operational consultancy services which can be used separately, or in conjunction with the completion of research.

Operational consultancy is particularly useful to SMEs where, in effect, we can supplement their marketing human resources, on a short-term basis.
Areas where our research and consultations have been particularly effective include:

Export & Investment Promotion Services

Operational Consultancy
We also specialise in providing our marketing services to national government and regional export and investment promotional agencies, and also through them to their SME clients. Our services include:

Technical Assistance
We have developed a package of technical assistance services for organisations involved with trade and investment promotion. We usually work directly with government, municipal, or trade association clients, on a national or regional basis, and sometimes, in the case of developing countries, through bi-lateral and multilateral aid organisations, and specialist international consultants. Our institution-building, trade, and investment promotion services mix includes:

Bill Jermyn with the then Canadian Prime Minister,
Jean Chretien, and then Toronto MP John Nunziata,
during a Canadian Trade Mission to Dublin.

Bill Jermyn with staff at the St. Petersburg Small
Business Development Agency, during a USAID
assignment with Deloittes, Washington.

• Audit of government promotional agency work methods and procedures
• Evaluation of effectiveness; development of targets
• Preparation of export promotional agency Annual Workplans and Budgets
• Training in organisation methods, market research techniques, marketing skills and, strategic planning
• Development of market information systems
• Creation of system for charging for services
• Improving relationships between overseas and head offices
• Assessment of client/members capabilities and needs
• Mobilising strategic alliance and technology transfer programmes
• Investment promotion planning.

Training

We have developed customised training, work experience, and personal development programmes in Ireland, Canada and the US, for business and media graduates, and english language graduate students.

A group of participants at a recent graduation ceremony for a training and work internship programme in Toronto.